London, UK. April 2025 – THE FRNTAL has announced a strategic expansion into new global markets, responding to increasing demand for narrative-focused brand leadership and elite representation. 

To fuel this global growth, the agency is strategically expanding into key markets, establishing a new headquarters in Dubai alongside its established offices in Los Angeles and London, and offering elite, story-driven representation for high-profile talent and brands. Known for its work with high-profile individuals across entertainment, business, and culture, THE FRNTAL is positioning itself as a premier global partner for celebrities, creators, and corporate entities navigating visibility and legacy.

The expansion is rooted in THE FRNTAL’s distinct approach to representation, blending high-level talent management with culturally relevant branding strategies and curated public relations. Since its inception, the agency has served an elite roster of actors, musicians, entrepreneurs, and thought leaders. Now, with increased global demand and a shifting cultural landscape, THE FRNTAL’s team is scaling its services to deliver even greater impact across borders.

“Our mission has always been to support our clients with strategy and substance,” said Shery Lunardi, Founder and Director. “This expansion marks an important milestone in our ability to serve talent and brands on a global scale, with the same individualized, intentional approach that defines everything we do at THE FRNTAL.

Global Expansion Backed by Elevated Service Model

THE FRNTAL’s expanded operations will introduce a new slate of service enhancements designed for clients requiring next-level access and brand control in international markets. These enhancements include international brand partnerships, multilingual campaign development, cross-market media placements, and VIP access to global cultural events. The expansion also includes the onboarding of regional liaisons and strategic consultants in key cultural capitals to better serve clients in US, Asia, Europe, and the Middle East.

The agency’s service model remains rooted in six primary areas:

This framework enables the agency to offer bespoke strategies tailored to clients’ public personas, while ensuring they remain aligned with evolving media narratives and brand standards.

A Hybrid Approach to Fame and Business

Under Shery Lunardi’s leadership, THE FRNTAL has pioneered a hybrid model that merges public relations, business strategy, and reputation management. Unlike traditional agencies, the firm’s offerings are built around the idea that fame, brand equity, and business success are deeply interconnected.

Clients of THE FRNTAL benefit from a tailored approach to visibility—where reputation is protected, brand voice is carefully shaped, and exposure is driven by story and intention. The firm operates discreetly behind some of the industry’s most impactful personal brands, orchestrating campaigns, negotiating partnerships, and building narratives that endure beyond media cycles.

“Visibility is not enough in today’s climate,” Lunardi said. “The real value lies in positioning. Who you are, how you show up, and how you’re remembered matters more now than ever.”

Aligning Celebrity with Culture

With global media shifting rapidly and influencer saturation challenging audience trust, THE FRNTAL focuses on aligning celebrity with culture. The agency’s campaigns are designed to do more than increase impressions—they’re meant to build meaningful identity across media, business, and lifestyle ecosystems.

By maintaining relationships with global editors, industry leaders, event producers, and brand executives, THE FRNTAL places its clients at the right intersections—on red carpets, magazine covers, and strategic brand collaborations. Through calculated exposure and narrative refinement, the agency ensures clients build not only fame, but influence that lasts.

Industry Momentum and Future Outlook

As part of its ongoing growth, THE FRNTAL will introduce private client divisions focusing on discreet advisory services for ultra-high-net-worth individuals, legacy-building for family brands, and thought leadership development for executives transitioning into public-facing roles. This initiative supports the agency’s belief that visibility should serve a greater purpose: to advance business, personal values, and cultural legacy.

The firm’s continued innovation has earned recognition within the entertainment, fashion, and business spheres. THE FRNTAL’s growing influence has positioned it as an essential partner for clients navigating both personal evolution and public relevance.

With new offices and team integrations across multiple regions, Shery Lunardi’s vision remains clear. “We’re building something that extends beyond campaigns or headlines,” she said. “We’re creating architecture for influence—custom-built for every individual or brand we represent.”

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GLASGOW, UK. March 27th, 2025 – IOLLA, the leading eyewear brand known for its innovative design and affordable pricing, is celebrating a decade of success with the launch of its most ambitious product expansion to date.

As part of its commitment to offering its community the best in eyewear, IOLLA is introducing new sunglasses and custom tint options, alongside a major shift in its brand proposition.

Since IOLLA was founded in 2015, the brand has worked tirelessly to make people look and feel great in their eyewear, providing a blend of style, innovation and value. Over the past 10 years, IOLLA has grown to become a trusted name in eyewear across Scotland, Manchester and beyond.

With a focus on offering an affordable yet stylish product range, IOLLA has gained a loyal following and continues to break the mould in a traditional and competitive eyewear industry.

“For the past decade, we’ve been redefining eyewear, designing frames that blend style, quality and accessibility,” said Stefan Hunter, Founder and CEO of IOLLA. 

“Innovation has always been at the heart of IOLLA, and this launch marks our next evolution. By bringing custom tinted lenses into our offering, we’re giving our customers more freedom than ever to express themselves through their eyewear.”

IOLLA’s new product lineup features a range of fashion forward designs, including five new coloured tints, four new gradient lenses and 34 new frames across 12 new models.

These new offerings mark a significant expansion of IOLLA’s eyewear portfolio, with a focus on customisation, choice and personal expression. Customers will now have the opportunity to choose their own custom tints in any of IOLLA’s new or existing frames – allowing for them to tailor their IOLLAs completely to match their own individual style.

“This launch is a direct response to the growing demand for more choice and the ability to express personal style through your eyewear,” said Kirsty Humpherson, IOLLA’s Marketing Manager. 

“Our new custom tints and sunglass options reflect our continued commitment to innovate and respond to our community’s needs.”

Despite expanding its product range, IOLLA remains committed to its core values – providing high quality eyewear at accessible prices and all regular sunglasses will remain at the core price of £85 (with prescription and full customisation of tints available for an additional £20). Over the past three years, IOLLA has kept its £85 pricing strategy unchanged, a rarity in today’s economic market.

Stefan added: “Even as costs continue to rise across the board, we’re proud to have kept our prices stable and offer even greater value to our customers. We’ve made strategic adjustments to our pricing structure for our custom tints, which will allow us to improve choice, availability, and, most importantly, value for money.”

As IOLLA enters its next decade, the brand remains focused on innovation, simplicity, and maintaining a close relationship with the IOLLA community.

“We are incredibly grateful for the support of our community over the past 10 years,” said Stefan. “The feedback we receive from our customers is what drives us to keep evolving, experimenting and striving to do better. We’re excited about the future and look forward to continuing to provide our customers with great eyewear.”

Join IOLLA to celebrate the launch this weekend on the 29th and 30th of March and visit one of their showrooms or online to shop the new collection at www.iolla.com/collections/sunglasses.

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Manchester, UK. March 18th, 2025 –  After 165 years of curating the finest diamonds and crafting exquisite jewellery, Hancocks Jewellers is proud to announce the launch of its exclusive ‘Design Your Own Engagement Ring’ service. 

This exciting new offering allows customers to create a truly unique and personal ring, tailored to their vision, whether online from the comfort of their home or in-store with expert guidance from the Hancocks team.

With a heritage steeped in exceptional craftsmanship and an unwavering commitment to quality, Hancocks is the oldest independent jeweller in Manchester and has long been synonymous with timeless elegance and superior diamonds. Now, with the introduction of this bespoke service, customers can explore a vast array of styles, cuts, and precious metals to craft a one-of-a-kind engagement ring that perfectly captures their love story.

Roy Lunt, owner of Hancocks Jewellers, said: “At Hancocks, we have always believed that jewellery should be as unique as the individual wearing it. With our ‘Design Your Own Engagement Ring’ service, we are giving our customers the opportunity to create something truly personal—an heirloom that will be cherished for generations. Whether it’s an engagement ring, a statement piece, or a meaningful gift, we are here to bring every vision to life.”

This innovative service extends beyond proposals—customers can design any style of ring, from elegant anniversary gifts to distinctive fashion pieces. With extensive options available, including ethically sourced diamonds and custom engraving, every ring is meticulously crafted to the highest standard, ensuring unparalleled beauty and significance.

For those seeking a truly immersive experience, Hancocks’ in-store consultations provide the perfect opportunity to explore the finest materials and receive expert advice from master jewellers. Meanwhile, the seamless online platform ensures that customers can create their dream ring with ease, no matter where they are.

Hancocks Jewellers has been a beacon of craftsmanship and luxury since 1860, and this new service reaffirms its dedication to innovation while maintaining its commitment to quality and tradition. Whether you’re planning the perfect proposal or designing a bespoke ring for yourself or a loved one, Hancocks is ready to turn your vision into reality.

For more information, visit hancocksjewellers.co.uk or book an appointment in-store today. 

LONDON, UK. February 5th, 2025 – Modern Synthesis, a biotechnology company pioneering the development of microbially-derived biomaterials, today announces the successful close of a $5.5 million funding round. The oversubscribed round was led by Extantia Capital, with participation from Artesian and Collaborative Fund. This investment will enable Modern Synthesis to expand production at its pilot facility and service more leading fashion brands on its growing waitlist. 

Industry research shows that fashion brands trying to comply with mounting decarbonisation and climate regulations will face a 133 million tonne shortfall of low-impact raw materials by 2030. Modern Synthesis’ technology enables brands to reduce this shortfall by proactively adjusting their preferred raw materials mix whilst delivering new looks, feels, and material functions.

To make their biobased materials, Modern Synthesis transforms nanocellulose – a natural fermentation-derived fibre – into durable, high quality alternatives to animal leather, ‘vegan’ leather, and plastic-based coated textiles. The company’s scalable, proprietary process leverages advanced material science to build upon the innate strength and versatility of nanocellulose, a naturally derived polymer which is eight times stronger than steel at a nanofibre level. The resulting materials are free from petrochemicals and toxic ingredients, and offer reduced environmental impact compared to incumbent textiles.

CEO and Co-Founder of Modern Synthesis, Jen Keane, said: “Having demonstrated unprecedented material performance without plastic, we’re primed to offer the fashion market a material solution that can both captivate consumers and unlock a path to circularity. This investment gives us the capacity to work with more brands as we continue to uncover new use cases for the technology.”

In September 2023, Modern Synthesis unveiled a prototype handbag in collaboration with Danish fashion brand GANNI; the companies are jointly working towards a commercial launch of GANNI’s Bou Bag in Modern Synthesis’ biomaterial. Despite the demand from the industry, commercially available sustainable textiles represent less than 5% of the $1 trillion global apparel textile market. With more than 35 new sustainability-linked regulations slated to reshape the industry in the next few years, fashion and apparel brands that fail to adapt their material portfolios could face significant financial risks, with up to 8% of EBIT potentially at stake, according to BCG analysis.

Yair Reem, Partner at Extantia Capital, said: “The first thing that struck us was how this material rivals traditional leathers in look and feel, but can also offer something entirely new that excites designers. Jen’s deep expertise in fashion and design, combined with Ben’s tech-savvy brilliance, has created a game-changing solution that redefines what’s possible with sustainable, high-performance materials. Modern Synthesis represents the future of industry – delivering better, more cost-effective and resilient materials that also happen to be green.”

Alexandra Clunies-Ross, Partner at Artesian Investments, added: “We are delighted to partner with Modern Synthesis in their mission to mainstream biobased materials. Our investment decision was driven by the company’s potential to revolutionise traditional manufacturing processes, and drive real impact at scale. At Artesian, we believe that early-stage investment in innovative technology companies like Modern Synthesis is crucial in addressing the climate crisis.”

The added support of leading climate-focused investors will enable Modern Synthesis to address the urgent need for lower-impact materials in the fashion industry, while paving the way for future expansion into the footwear and automotive markets.

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EDINBURGH, UK. February 4th, 2025 – Edinburgh-based Project Harmless, a pioneer in sustainable fashion, has unveiled a rare, limited-edition scarf crafted from tartan fabric originally woven for Scotland’s first-ever Commonwealth Games in 1970.

After lying untouched for more than five decades in a Dumfries warehouse, this pure wool tartan has been rediscovered, bringing a forgotten piece of Scotland’s history back to life.

“When I saw the tartan, I immediately thought, ‘What a waste for such high-quality tartan just sitting in a corner, there must be something we can do,’” said George Greer, the Scottish eco-entrepreneur and co-founder of Project Harmless.

Ka Ho Wong, creative director of Project Harmless, saw an opportunity to breathe new life into the fabric.

“Scottish culture has always fascinated me; perhaps it’s because I grew up in Hong Kong, where tartan designs and bagpipe bands were a familiar part of life,” said Ka Ho, who moved to Glasgow six years ago after earning a degree in Sociology at Juniata College in the USA.

“This tartan is historical, and it deserved to be more than just forgotten material,” added Ka Ho. “It is also a chance to showcase Scottish craftsmanship and support the rural economy.”

Each scarf is handmade in the Scottish Borders, featuring hand-fringed edges, an upcycled leather patch, and accompanied by a hand-signed certificate of authenticity, all elegantly presented in a gift box.

Textile waste is one of fashion’s largest hidden problems.

Globally, the fashion industry generates an estimated 92 million tonnes of textile waste each year, with much of it ending up in landfills or incinerated.

By repurposing unused fabrics, often destined for landfill, Project Harmless is setting a new standard for sustainable fashion, proving that forgotten materials can be transformed into stylish accessories.

“Often people don’t fully understand the impact of fashion on the environment, society, and economy. Project Harmless offers a solution-driven approach to fashion and can be a catalyst for real change.” said Laura Young, Scottish climate scientist and sustainability advocate.

With just 100 scarves available, this limited-edition release is a timeless accessory with a story to tell.

Each scarf is priced at £80 and is exclusively available on the Project Harmless website.

Following the success of this launch, Project Harmless plans to introduce a range of travel bags and pet accessories.

“Our mission goes beyond creating stylish, high-quality products,” said George. “It’s about reshaping the industry’s approach to sustainability and inspiring other businesses to embrace local craftsmanship.”

For more information, visit www.projectharmless.com

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LONDON, UK. 3rd January, 2024 – Lisa Ramos, an influencer with an eye for fashion and beauty, is now dividing her time between NYC and the UK. This transatlantic presence positions her to make an impact on the UK’s beauty, fashion, and lifestyle industries. As she settles into her new part-time home, Lisa’s expanding influence is set to captivate UK audiences and attract brands and publications eager to align with her global appeal.

“I’m thrilled to be in the UK! I’m so excited to explore the fashion and beauty scene and collaborate with amazing brands to introduce my audience to new perspectives and trends”, says Lisa Ramos.

Lisa’s relocation to the UK aligns with her husband, Christian Wade’s return to the Gallagher Premiership with Gloucester Rugby, marking his first appearance since his tenure in the NFL. This transition offers brands a unique opportunity to connect with Lisa’s diverse, international audience. Her deep understanding of both American and British cultures makes her an ideal partner for brands and publications seeking cross-market appeal. Her dedicated following of women aged 25-40, who trust her style and expertise, provides brands access to a highly coveted demographic.

Lisa first captivated audiences as a contestant on America’s Next Top Model in 2009, where her storyline and personality left a lasting impression. She further showcased her versatility and humor on MTV’s comedic series Guy Code in 2011, solidifying her presence in the entertainment industry.

Transitioning seamlessly into digital media, Lisa has cultivated a robust online presence, particularly on Instagram, where she engages with over 317,000 followers worldwide. She is known for her authentic, relatable content, sharing insights on beauty, fashion, and lifestyle.

With a global following, Lisa Ramos has expanded her collaborations to include prominent UK beauty brands, solidifying her status as a trusted voice in fashion and beauty. Her partnerships with esteemed names such as Charlotte Tilbury, Augustinus Bader, and Elemis underscore her credibility and influence in shaping beauty trends across both the US and the UK. Lisa’s content transcends product showcases; she crafts compelling narratives, offering expert insights and personal recommendations that resonate with her audience.

Brands and publications are invited to collaborate with Lisa Ramos to reach an engaged, international audience. Her authentic storytelling and cultural fluency make her a valuable partner in creating impactful, cross-cultural campaigns.

Lisa Ramos is available for interviews and additional insights. Editors looking to expand this story or include exclusive insights are encouraged to reach out. For inquiries, please reach out to the contacts below:

Shannon Wallace: Shannon@Wade128.com
Lisa Ramos: LisaRamos129@gmail.com

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LONDON, UK. November 28th, 2024 – A brand-new sustainable fashion marketplace, The Carbon Closet, has officially launched in the UK.

The Carbon Closet aims to revolutionise eco-friendly shopping with its curated collection of stylish, ethical clothing. 

Founder Julie Cockram, an environmental advocate and mother of two, created this innovative platform after discovering the challenges of finding fashionable, sustainable clothing alternatives. 

The marketplace addresses the growing demand for sustainable fashion solutions while tackling fast fashion’s environmental impact, offering conscious consumers a seamless way to shop eco-friendly fashion without compromising on style or quality. 

The Carbon Closet is not just about shopping; it’s about educating consumers about the unseen toll of the destructive practices hidden in mainstream fashion.

Founder Julie Cockram said: “We all wear these clothes, but few of us understand the true cost behind them. It is vital to understand how fabrics are grown, not just how garments are made. Once you know, you can’t unknow!” 

For example, conventional cotton farming uses more insecticides than any other crop, erodes soil and depletes water resources at alarming rates. Producing a single pair of jeans can consume over 7,000 litres of water and requires harmful chemicals such as formaldehyde and heavy metals during dyeing and finishing. 

 

Julie added: “It’s time to take sustainable fashion to the masses. The site blends the sleek aesthetic of platforms like Net-a-Porter with the editorial flair of SheerLuxe and the reach of a global marketplace.

“Rather than holding stock, our platform serves as a curated hub for responsibly made products from around the world. Our meticulously curated collections challenge outdated stereotypes, dispelling the myth that ethical clothing is bland or boring. By selecting pieces that combine responsible values with contemporary design, The Carbon Closet proves that style and ethics can beautifully coexist.”

Each item meets at least one, but usually several or more of these Seven Conscious Credentials: 

The Carbon Closet is designed for the modern consumer who seeks style, convenience, and a clear conscience, whether they are a seasoned conscious shopper or just starting out.

Reflecting its “progress over perfection” ethos, the platform encourages using what you have and making thoughtful choices when buying new. Opt for organic cotton over conventional fabrics or sunglasses made from recycled plastic – every small decision pushes the industry toward a more sustainable future.

To explore the collection and join the movement, visit www.thecarboncloset.com and follow the brand’s sustainable fashion journey on Instagram @thecarboncloset.

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BRISTOL, UK. November 13th, 2024 – Leading supplier of funny and personalised t-shirts and clothing, Shirtbox, has successfully transitioned to an organic, sustainable production model.

The company, which was founded in 2014, has become a market leader for humorous designs and slogans and allows customers to personalise clothing to their own taste.

The transition to using 100% organic cotton has led to Shirtbox receiving a certification from the Global Organic Textile Standard and means that all the company’s products are vegan-friendly.  

Neil Ratcliffe, Co-founder of Shirtbox said: “We’re well aware of our industry’s reputation and we understand the need to ensure that we do everything we can to minimise our impact on the environment.  Our fabric dying process also saves thousands of litres of water.”

“As a small business it is difficult to make the transition because being sustainable and environmentally-aware creates a costlier supply chain, but we now have a far better product and we are operating as a carbon neutral business which we are exceptionally proud of.”

Shirtbox has also become part of the Remill scheme whereby customers can return their 100% cotton clothes to be recycled rather than throwing them away. 

The scheme, known as circular fashion, allows materials to flow back to Shirtbox and the company then produces new products made from the old product. Customers can also send back any clothing they no longer wear from any brand as long as it is 100% cotton.

Neil added: “There are not many companies in our sector that currently support circular fashion so it’s something we are passionate about and the evidence shows it is the future for the fast fashion industry.

“With Christmas fast approaching, those clothes you no longer wear can be sent to us rather than end up at landfill, and we can then create new products from them.”

“We create fun, happy products and we are delighted that we can now say we also have a positive impact on the environment as well as our customers.”

All Shirtbox products are printed in the UK and the company has an online personalisation tool where customers can create their own designs. The Shirtbox Christmas jumper range is now available to purchase, they also stock a wide range of funny t-shirts plus a brand new selection of hoodies, t-shirts, tote bags and mugs that can be personalised to the customer’s taste.

Neil continued: “As we’re now approaching Christmas, our products are great stocking fillers and in a world where we all need to be conscious of our impact on the planet, why not order from a carbon neutral company that uses recycled materials in its products and encourage others to donate their unwanted items at the same time.”

For more information about Shirtbox and its products, visit shirtbox.com.

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LONDON, UK. October 17th, 2024 – The Agal Collection, the inaugural capsule collection from NARMA, a design studio and atelier founded by the talented Nouf Al Rashed, was unveiled at an exclusive fashion show in London on Monday evening.

The name NARMA beautifully merges the Arabic words for “fire” (Nar) and “water” (Ma), symbolizing the harmony and balance at the core of our brand.  This philosophy embodies Nouf’s commitment to drawing inspiration from a rich tapestry of cultural influences and artistic expressions to create something truly exceptional.

 

Nouf’s design philosophy is rooted in a deep appreciation for materials, embracing the challenge of experimenting with unconventional elements to unlock new creative avenues. The Agal Collection, which marks NARMA’s first womenswear line, features the iconic black cord of the agal, serving as a central theme throughout each piece.  The designs prioritise inclusivity and accessibility, moving away from traditional garments and accessories to resonate with a modern audience.

 

Sustainability is a core principle for Nouf, who is dedicated to crafting durable, ethically produced garments that are both stylish and environmentally conscious. The Agal Collection exemplifies her passion for fashion, culture, and sustainability, seamlessly intertwining these elements into every creation.

 

NARMA Founder and designer Nouf Al Rashed commented: “This collection embodies a woman who is in love with playful curiosity, and is a reflection of creativity, with both nature and nurture working together.“  

The exclusive unveiling of The Agal Collection took place in London at Tristan Hoare, 6 Fitzroy Square, W1T 5HJ .  This collection goes beyond mere fashion;  it is a celebration of heritage, innovation, and sustainable design.