Chorley, UK. April 23rd 2025 – Global process control and instrumentation equipment provider Fine Controls has renewed its contracts with Bespoke Digital Agency for the twentieth year in a row.

Established over thirty years, Wirral-based Fine Controls provides process controls and instrumentation solutions to manufacturers in a wide range of sectors, but especially chemical, power, energy and water industries.

Last year, Bespoke delivered an updated version of the two-thousand page website as part of its ongoing web design work in Preston and surrounding areas, following a series of strategy and design workshops.

Through the workshops, Bespoke worked with Fine Controls on refreshed key objectives for the site, customers profiles and ecommerce strategy, which led to a restructure of the existing site to increase user-friendliness and boost performance. 

The updated site also provides integration with Fine Controls’ stock control system and digital payment provider, and a secure log-in area for customers providing easy access to previous orders. 

Further added features include “you may also like” hints at checkout, linking to related products, and a regularly refreshed “featured products” section to help customers with their search. 

Fine Controls has now also renewed its digital marketing retainer with Bespoke, which has generated an average annual increase in sales for the company of 12% every year since the client and agency first began working together. 

Bespoke Co-founder & CEO Steve Brennan said: “Since its inception in 1994, Fine Controls has been supplying cost-effective yet responsible, reliable and tech-led process controls and instrumentation equipment in a broad variety of sectors.

“Partnering with leading brands, they are known for their speed of response and delivery of parts, and their support staff are all qualified engineers with a wealth of experience in process control and instrumentation.

“We’re very proud to have worked in partnership with them, now going into the twentieth year, having worked together so successfully through the highs and lows of everything from Brexit to Covid.”

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Iași, ROMANIA. April 1st, 2025 – Flixier.com, the fastest online video editing platform, announces a new Content Repurposing Guide specifically designed to help influencers, content creators and marketing managers adapt to sharply declining organic reach on Facebook. Over the past year, social media creators have watched their posts reach a shrinking fraction of their followers. Flixier adds fresh data suggesting that reach is down even further by over 60% during the last two years. Flixier also offers a practical guide to make up for the loss in reach: repurpose and tailor existing video content for multiple platforms to regain lost engagement and reach new audiences.

Context: Starting with the summer of 2024, export social media observing outlets such as Socialinsider.io reported historical downs in reach for both Facebook and Instagram with figures as low as 2.6% of followers reached on Facebook. Instagram, despite having nearly double the reach (4%) was also reported to see an overall decline of no less than 18% in terms of reached audiences. 

In the past two years, this crisis for content creators has worsened. A recent survey conducted by Flixier across Publishers with Facebook pages between 1 and 3 Million followers suggests that most publishers lost over 60% of reach, and traffic received from Facebook is down to 10% or 20% of former levels. This is even more concerning because variables such as posting frequency and follower development were taken into account as well. All publishers in the survey saw a 5% or more (one even by 20%) increase in followers and still reported similar-sized losses in reach during the last two years, with only insignificant improvements.   

“In this context, most senior management starts to question further investment into organic social or even winds down on social media activity” declares Paul Ruscior, CEO and co-founder of Flixier.com. In order to “help influencers, content creators and marketing managers uphold their efficiency and meet KPI goals, content creation needs to be streamlined.”

Understanding Content Repurposing: A Solution for Enhanced Reach

Flixier defines “content repurposing” as the process of adapting content that’s already been published and resharing it on other platforms. This helps maximize its visibility without starting from scratch. Effective as it may be, this process of adapting content to new platforms can also be quite taxing in terms of time and resources spent –  unless it’s aided by AI. 

With the proper AI tools, many aspects of content repurposing can be optimized and sped up, saving hours of manual work and frustration. From caption generation to automatic transcription and fluent voiceovers, AI-powered tools can help creators scale up their content production with very little effort.

In Flixier’s step-by-step guide Take back 60% of your reach: Repurpose content and reconnect with your audience through a better medium choice and the right editing toolkit, the authors outline all the steps needed to increase content’s reach on average by 60%. 

Highlights from the Guide and Case Studies

All details are available at: https://flixier.com/blog/video-repurposing-combat-falling-social-media-reach-with-content-repurposing, but some of the key takeaways are: 

Features: 

Content repurposing helps most content creators see a considerable uptick in their cross-channel reach. On average, the period spent on creating content, whether that’s shooting, editing, and sharing posts, was cut down by 70%, all while most users reported a significant reach increase, of 25% or even 45% in some cases. Flixier analyzed examples of creators who took back control of their content’s performance and went from declining reach to explosive growth simply by repurposing their content, leveraging Flixier’s AI technologies. 

Reported were results such as a 320% increase in total engagement across all platforms, a 240% increase in total number of followers, 89% monthly increase in sales, and a shortening of the sales cycle by 23 days. 

CEO and co-founder Paul Ruscior adds: “One of our newest clients reported a 34.6% rise in traffic and 20% more bookings, especially after repurposing preexisting reels to TikTok, as well as to YouTube shorts, instead of just Facebook.” 

About Flixier

​Flixier is a cloud-based online video editing platform that enables users to create and edit videos directly within their web browsers, eliminating the need for powerful hardware or installing software. ​Founded in 2018, Flixier is trusted by users in over 190 countries, with over 2000 hours of natively-edited videos getting published monthly. 

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YORK, UK. February 18th, 2025 – Andy C Watson, former Head of Group Marketing at IDHL, has announced the launch of Don’t Delete, a new B2B tech content and marketing agency, opening its doors on 19 February 2025.

According to Andy, many B2B brands struggle to stand out. He points to a recent Dentsu study, which reveals that 68% of business buyers feel the companies they encounter all sound alike. That’s why Don’t Delete was created. Based in York, the agency will help B2B innovators and international technology brands sharpen their messaging, build engagement and drive sales.

Since leaving IDHL in 2017, Andy has focused on tech content, freelancing with digital agencies across the UK and Europe. His previous roles include nearly a decade as Director of Marketing at Futuresource Consulting, the tech and consumer electronics research firm, plus senior marketing positions in engineering, ecommerce and professional services.

“Tech is where my heart takes me. It’s where my mind lives,” says Andy. “Cutting loose has given me the freedom to deliver excellence without limits, and now it’s time to fuel a new breakthrough. I know the nuances of the tech sector. The science and the storytelling, and how to translate complex ideas into messages that connect.”

Andy is a member of Mensa, the high IQ society. He holds a marketing degree and a postgraduate business diploma from the Chartered Institute of Marketing, alongside academic experience in mechanical engineering and organic chemistry. His diverse background has shaped his ability to navigate easily across the technical, creative and strategic components of content marketing.

“The digital agency space is noisier than a drum kit being kicked down a stairwell,” says Andy. “My aim is for Don’t Delete to stand out as a bridge between technical brilliance and compelling marketing. My skill is in translating R&D into ROI, transforming complex products into clear, engaging narratives. It’s my job to inject personality into content without losing technical integrity.”

Don’t Delete services include tone of voice guidelines, integrated content, messaging frameworks and sales battlecards, all designed to help clients overachieve.

Andy has worked with leading brands like Samsung, Sony, HP, Avid, Worldpay, The IET, Hiscox, Toshiba, and many others. His expertise means that Don’t Delete is positioning as the go-to agency for tech companies looking to amplify their voice in hyper-competitive markets.

Watch the launch video.

For any enquiries, please contact:
Andy Watson, Founder, Don’t Delete
media@dontdelete.co.uk
https://www.dontdelete.co.uk 

 

LONDON, UK. 26th November, 2024 – Swagable, the innovators behind virtual swag bags, are thrilled to announce a partnership integration with Prezzee, the leading eGift card platform. The collaboration, unveiled ahead of the B2B Marketing Expo at ExCeL London on 27th November, introduces a new, eco-friendly way for event organisers to enhance attendee experiences through digital swag bags – ultimately reducing the need for physical merchandise.

 

Swagable’s virtual swag bags are an alternative to traditional physical giveaways, enabling event organisers to share offers, discounts, and downloadable content in a streamlined and sustainable way. Attendees receive a link to access their swag bag via email or event platforms, eliminating waste and providing a seamless gifting experience.

 

The new integration with Prezzee enhances this offering by allowing organisers to include eGift cards redeemable at hundreds of retailers, giving recipients gifts they truly value while further reducing the need for physical merchandise. Prezzee’s unique solution allows organisers to create bespoke cards to not only include their branding but also create a card with specific retailers to suit certain price points or reward type, for example a “coffee or a lunch card”. Furthermore, the vouchers are delivered with a personalised message, providing organisers with a the ability to better connect with attendees, make the reward process more personal, memorable and keep their brand front of mind.

“We’ve redefined SWAG (that’s “Something We All Get”) to mean gifts that people actually want, without the leftover tote bags and plastic clutter,” said Catherine Grinyer, Founder of Swagable. “A few years ago, while hosting a virtual conference, we realised there was no accessible digital solution for swag bags, so we partnered with tech experts to create one. With our virtual swag bags and the new Prezzee integration, we’re delivering personalised, useful gifts that attendees can redeem whenever and wherever they choose. We’ve also collaborated with digital accessibility experts to ensure Swagable is inclusive and benefits everyone.”

Since its launch in February, the platform has gained attention for offering a sustainable alternative to physical merchandise while providing valuable marketing insights, including click-through and conversion rates. Event hosts and sponsors can easily track engagement and include a variety of content in their virtual swag bags, such as white papers, speaker presentations, discount codes, playlists, and now Prezzee eGift cards, all accessible through a simple link sent via email or event platforms. Attendees, in turn, enjoy a seamless, hassle-free digital experience with meaningful gifts, without the burden of bulky physical bags.

“This integration solves the common challenge for event hosts: ‘What are we going to gift our attendees?'”, said Davide Stec, Business Development Director at Prezzee. “Instead of typical giveaways like branded water bottles, stress balls, or tote bags that often end up in the bin, our eGift cards offer attendees the flexibility to choose something they truly value, whether it’s a coffee or a shopping spree and not only that but being able to send the reward with a personalised message, which is quite often claimed post event, gives organisers a second chance to connect with the attendee, reinforce a business message and win mindshare”. 

●      Eco-Friendly: No waste, shipping, or storage associated with traditional goodie bags.

●      Measurable Results: Track engagement with clear marketing insights, including click-through and conversion rates.

●      Enhanced Attendee Experience: Attendees can redeem their gifts easily from their inbox, making it simple and hassle-free.

Swagable will be at the B2B Marketing Expo at ExCeL London on 27th and 28th November, where attendees can learn about its new Prezzee integration. Visit Swagable’s booth B2B-D12 to discover the platform’s benefits and book a personalised demo.

For more information and to book a demo, visitwww.swagablebag.com.

ENDS 

LONDON, UK. October 10th, 2024 – ScoreApp®, a leading platform for interactive quizzes and surveys, is pleased to announce the acquisition of Bucket.io®, a prominent US-based marketing funnel software company known for its innovative lead generation and customer engagement tools. The acquisition marks a significant step in ScoreApp’s mission to expand its capabilities and offer a comprehensive suite of tools for businesses seeking to enhance their marketing strategies. 

The integration of Bucket.io’s advanced marketing funnel technology with ScoreApp’s interactive quiz and survey platform will empower businesses to create more personalised and engaging customer experiences. By combining forces, ScoreApp aims to provide users with an all-in-one solution for capturing leads, nurturing prospects, and converting them into loyal customers. 

Daniel Priestley and Steven Oddy, Co-Founders of ScoreApp, expressed their excitement about the acquisition: “We are thrilled to welcome Bucket.io into the ScoreApp family. Their expertise in building high-converting marketing funnels perfectly complements our mission to help businesses connect with their audiences in meaningful ways. Together, we will set new standards for customer engagement and lead generation,” they said in a joint statement. 

As part of the acquisition, Ryan Levesque, co-founder of Bucket.io, will be joining the ScoreApp board as Strategic Advisor, Brand Ambassador, and shareholder, bringing his deep expertise to further drive the company’s growth and innovation. ScoreApp will integrate Bucket.io’s features into its platform, enabling users to design and deploy sophisticated marketing funnels alongside their existing quizzes and surveys. The combined offering will allow businesses to streamline their marketing efforts, improve conversion rates, and gain deeper insights into customer behavior. 

Bucket.io, co-founded by Ryan Levesque and Richard Cussons, has established itself as a leader in the marketing technology space, serving thousands of entrepreneurs and businesses worldwide. The company has been recognised for its innovative approach to lead generation and has been featured on the Inc. 5000 list three times.

Ryan Levesque shared his enthusiasm for the future: “Joining forces with ScoreApp is a fantastic opportunity to bring even more value to our customers. Our shared vision of helping businesses thrive through interactive marketing will drive innovation and deliver unparalleled results for our users.” 

ScoreApp and Bucket.io are committed to ensuring a seamless transition for existing customers. Both companies will continue to provide support and updates throughout the integration process to ensure that users can fully leverage the enhanced capabilities of the combined platform. 

TROWBRIDGE, UK. 23rd September, 2024 – Platform81, a leading web development and digital marketing agency, has announced the opening of its newest office in Trowbridge, Wiltshire. The expansion brings the company’s industry expertise to local businesses in Wiltshire, offering tailored services to enhance online presence and achieve their marketing goals.

The new Trowbridge office offers the full range of Platform81’s services, including website design and development, paid search (PPC), social media marketing, branding, graphic design, and search engine optimisation (SEO). With a client-focused approach, the agency supports businesses at every stage, from initial web development to long-term growth through strategic digital marketing.

Platform81 intends to be a key partner for Wiltshire businesses looking to enhance their online presence. Whether increasing brand awareness, driving website traffic, or boosting online sales, the agency offers tailored strategies for each client, ensuring maximum impact across businesses of all sizes – from start-ups to established brands.

“We’re excited to open our doors to our new office in Trowbridge and begin collaborating with local businesses to help them achieve their digital marketing goals,” said Gary Mawhinney, spokesperson for Platform81. “Wiltshire is a dynamic and growing area, and we see a lot of potential to help businesses in the region thrive online.”

Platform81’s arrival in Trowbridge presents an opportunity for local businesses to access high-quality digital solutions locally, without the need to look to larger cities like Bristol or London.

“Our goal is to make sure that Wiltshire businesses have the tools and support they need to compete in today’s digital economy,” Mawhinney added. “By offering a full suite of services, from website creation to targeted marketing campaigns, we aim to help our clients stand out in the crowd.”

Platform81 has a proven track record of success with clients across a variety of industries, from retail to beauty and health. With existing offices in Greater Manchester and Worcestershire, the agency has helped brands such as Harrisons Direct, Sienna X, and Gymfinity Kids enhance their digital presence, increase web traffic, and achieve measurable business growth. The Trowbridge office is well-positioned to deliver the same level of excellence and results to businesses in Wiltshire.

Platform81’s expansion into Wiltshire marks an exciting new chapter for the company, and they are excited to forge strong relationships with businesses in the region. The team is ready to provide strategic advice and practical solutions to help clients grow their brands and reach new audiences online.

For businesses interested in learning more about how Platform81 can support their digital transformation, contact Daryl at 01225 231 014 to schedule a consultation.

ENDS

BIRMINGHAM, UK. August 27th, 2024 – Adviser Society, a leading platform renowned for its unique, plagiarism-free content, invites industry professionals to elevate their authority and visibility by submitting expert commentary and firm reviews. With thousands of monthly visitors and a dedicated readership, Adviser Society has become the go-to website for business reviews and advice.

Adviser Society stands out in the digital media landscape with its blend of educational and informative articles, expertly crafted by seasoned professionals. Covering current events and trends with a touch of humour and witty banter, the platform ensures that readers are both engaged and informed. As a result, content published on Adviser Society frequently reaches the first page of Google, further solidifying its reputation as a high-authority domain.

Key benefits of submitting to Adviser Society:

For more information, visit www.advisersociety.com

CAMBRIDGE, UK. 15th August, 2024 – Buzz Studios, a leading Cambridge marketing agency known for its innovative approach and focus on client SEO success, today announced the appointment of Steve Booth as Chairman. Mr. Booth brings over 40 years of experience in advertising, media, digital, and technology to the role.

Steve Booth is a distinguished entrepreneur with a remarkable track record of founding and leading successful enterprises. His career began as a Founding Director of Zenith Media, a significant player within the Saatchi & Saatchi network. Building on this foundation, Booth went on to establish Booth Lockett Makin, a pioneering media operation that set new standards in the industry. His visionary approach continued with the creation of Quantum Media, one of the first digital media agencies, positioning him at the forefront of the digital revolution. Booth’s leadership and strategic insight were further demonstrated when he led BLM Group to a successful acquisition by Havas, a global marketing services group. Following the acquisition, he served as Global Development Director at Havas, where he oversaw strategic growth initiatives, solidifying his reputation as a key figure in the media and marketing industries.

Since leaving Havas, Mr. Booth has dedicated himself to advising agencies, media owners, and technology firms on development and growth strategies. His extensive experience and insights will be invaluable to Buzz Studios as the agency continues its rapid expansion.

Steve Booth on joining Buzz Studios:

“I am thrilled to be joining Buzz Studios at such a pivotal moment in their growth trajectory. The agency’s commitment to innovation and delivering superior results for clients is truly impressive. I look forward to working with Jonathan Orchard and the talented Buzz Studios team to further develop their capabilities and ensure they remain at the forefront of the marketing services industry.”

Jonathan Orchard, Founder of Buzz Studios, commented:

“Steve’s proven track record of success and his deep understanding of the evolving marketing landscape make him a perfect fit for Buzz Studios. His guidance will be instrumental as we continue to scale our agency and deliver exceptional value to our clients. We are excited to welcome him to the team.”

DUBAI, UAE. 16th July, 2024 – Etihad Guest, the award-winning loyalty programme of Etihad Airways, has extended its partnership with Pointspay in a move that will lead to the first introduction of a groundbreaking new solution to the Middle East region later this year. 

 

The new solution introduces the ability for members to earn and redeem Etihad Guest miles via online retailers, providing value and convenience for members. 

 

By integrating this new solution, Etihad Guest members will be able to seamlessly incorporate the programme into their daily lives, transforming how they earn and redeem their miles across a variety of retail partners within the Etihad Guest ecosystem. This enables them to save money, expand their options for earning and redeeming miles, and accelerate their path to earning rewards such as upgrades and more.

Mark Potter, Managing Director Etihad Guest, said: “We’re constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad’s core values, we’re pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles.” 

 

Dominic Hofer, CEO of Pointspay, commented: “We are thrilled to extend our long-term partnership with Etihad Guest and launch our new white label solution. This collaboration represents another significant milestone in Pointspay’s mission to innovate and enhance loyalty programmes globally. Etihad Guest’s dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners.”

 

For retailers, the new partnership provides a powerful tool to engage with millions of members, supported by extensive omnichannel marketing and advertising opportunities. Ultimately, this leads to increased customer retention and engagement, and more sales. 

 

Pete Howroyd, Pointspay’s CMO, added: “Pointspay has demonstrated its ability to significantly enhance engagement amongst millions of loyalty program members by connecting them to Pointspay’s trusted network of global shops providing the ability to earn and redeem miles via our payment solution. Through our patented technology, Pointspay gives online shops the ability to grow sales in a unique and targeted way, tapping into previously inaccessible communities of frequent flyer members.”

ENDS